Michael Wolff of Wolff Olins. Free Inspiration

March, 2011

In this Intel Visual Life short documentary, Michael Wolff, co-founder of Wolff Olins Agency and considered one of the preeminent visionaries and perhaps the father of 20th century brand expression and identity, talks about his approach to looking at the world, including the muscles of curiosity, appreciation, and imagination.

Curiosity and appreciation, these are the things that Michael Wolff (one half the founders of design firm Wolff Olins) sees as his biggest strengths. This interview gives you all the secrets you’ll ever need to be a good designer. I felt like what he was saying was so true in my own life, that having an intense passion for learning and paying attention to what’s going on around you is the way to succeed. He makes it all sound so simple, but I think that what he says couldn’t be more correct. I love his metaphor, that the whole is greater than the sum of the parts, it’s a dinner, but it’s only through the parts that the whole gets delivered.