Copy Paste: How Advertising Recycles Ideas

Copy Paste: How Advertising Recycles Ideas
Copy Paste: How Advertising Recycles Ideas

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack.  It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call.  A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements.

Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice.

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.

Visit his blog joelapompe.net: for each example you get the change to decide for yourself  whether it is coincidence, or a copycat.

www.joelapompe.net
www.joelapompe.net

Author: Joe la Pompe Mike Koedinger (ed.)
Title: Copy Paste: How Advertising Recycles Ideas
Publisher: Gestalten
Year: 2016
ISBN: 9783899556902