Paula Scher has been a strong presence in the design field for almost four decades. As Pentagram’s leading lady — she joined the New York office in 1991 — she has shaped the face of clients ranging from Citibank to Perry Ellis and the MoMA. Scher’s work brightens the city with its exuberant imagery, drawn type, and vibrant use of colour that constantly convince viewers that they want to be a part of it.
'They were Frank’s identities, and he controlled them . . . I was really just satisfying these various concepts.' The beginning of Cal Schenkel’s story reads like a rock’n’roll fantasy that Cameron Crowe forgot to film. In 1966 he was a nineteen-year-old kid hitch-hiking in LA when a jeep full of girls picked him up and dropped him at a rock’n’roll recording session. The rock bandleader was Frank Zappa and the record was his debut: Freak Out! by The Mothers of Invention. The two men met in passing but wouldn’t see each other again for another year. Interview with Eye Magazine.
George Lois is a pioneering advertising executive and designer best known for a series of covers he created for Esquire magazine between 1962 and 1972 (some of which were featured in an exhibit at the Museum of Modern Art in 2008). He coined the phrase "I want my MTV!" created a new gourmet frozen foods marketing category with Lean Cuisine, and has devised memorable ads for companies ranging from Jiffy Lube to USA Today to Tommy Hilfiger. He is also the author of nine books about advertising and design, including "George, Be Careful," "$ellebrity," and "Iconic America."