Dutch Profiles is a series of short documentaries about architects and graphic, product and fashion designers in the Netherlands, commissioned by DutchDFA. The shorts are meant to spread freely over the web, but also to be shown as part of lectures, exhibitions and business presentations. “Dutch Profiles focuses on the conceptual, context-oriented and research-based practice of Dutch designers, telling the story behind some of those well-known images,” says commissioner Christine de Baan, programme director of Dutch Design Fashion Architecture. Dutch Profiles includes interviews with, among others: MVRDV, 2012 Architects, Jurgen Bey, Claudy Jongstra, Gerard Unger, Paul Mijksenaar, Marlies Dekkers, Alexander van Slobbe and G-Star.
Dutch Profiles is produced by Submarine, an Amsterdam based cross-media production company that takes a critical, dynamic and often playful look at present-day society. “Each profile shows the designers in the context of their work. Then we dig down into the design mentality and their ideas on what good design is in this fast forward world,” says Geert van de Wetering of Submarine, “The fun part is that while watching the profiles, links between the stories pop up. You discover connections between designers who at first sight do not have much in common, such as fashion designer Alexander van Slobbe and Miffy-creator Dick Bruna.”
Submarine Channel explores the narrative possibilities of new and emerging genres such as the interactive documentary, the motion comic, and transmedia storytelling. The future of storytelling is now… Free Your Screen!
Submarine Channel is part of the multiple award-winning production outfit Submarine, founded by 2000 by Bruno Felix and Femke Wolting, both pioneers in the Dutch (new) media world.