Tag: L/Studio

Publication, United States. More Information: http://www.lstudio.com

L/Studio is an online entertainment “channel”, launched by Lexus, Toyota’s luxury car. It looks to be a continuation of the company’s movement towards becoming a true lifestyle brand.

Taken together, the connective thread between the programing mix and the Lexus brand, is the theme of innovation. “We kind of look at ourselves as a broadband HBO. Being on broadband in and of itself is innovative for a lot of these artists.”