MetaDesign is an international design consultancy known for branding and brand strategy, founded by Erik Spiekermann, Uli Mayer-Johanssen and Hans Ch. Krüger. The business has offices in Berlin, Beijing, Geneva, Düsseldorf, Zurich and San Francisco and 250 employees.
Spiekermann founded the company in 1979. Initially the company had offices in Berlin. MetaDesign’s principal reputation was gleaned through engagements for the Berlin Transit System (BVG). Followed by further design work for Volkswagen, Audi, Düsseldorf Airport Authority and Springer Verlag.
In 1999, the London office left the group and joined Icon Medialab, who then merged with Michiel Mol’s Lost Boys in 2002. In 2001, Lost Boys had also purchased the majority of the shares of MetaDesign in Berlin.
By 2001 founder Spiekermann had left to run his own projects forming the United Designers Network in 2002-2003 which formerly became rebranded as Spiekermann Associates in 2007.